The structure of the briefs tend to be different each time, you need to make sure its laid out correctly so it is therefore easy for the viewer to understand and interpret. As well as this, the ideas must be put together in order to form a completed set of developed and finished tasks, ideally to aspire to the audience. You have to remember to include all the necessary information such as possible questions. This therefore helps to engage the viewer, forming a relationship with the desired audience. This as a result helps to leave an impression on the viewer, which could potentially inspire them to share the ideas with other people. When reading someone else's brief, you have to be able to identify what is being done. This is done through the use of images and text that link to the brief.
When reading a brief you need to take in account everything that is included it is for you to follow and carry out is required. An example of this would be a brief for a website, if you don’t follow it or misread information then it won’t go to plan, therefore wont fulfil your desire and requirements.
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