A coporate video is produced to promote or inform which usually is comes across in a way which pulls at your heart strings or inspires you depending on the topic to grab your attention. Corporate films are a good promotional tool for exsiting companies or new companies as a way of getting there services out there so they become more well known.
Corporate videos can be used for:
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In this report I’m going to talk about structures of briefs, reading briefs, negotiating briefs and opportunities for self-development. Briefs are used for planning and showing your idea to someone and are very important within the creative media industries. When wringing a brief you need to make sure that the structure is correct in order for it to be easy for another person to read. If it isn’t then the information could get misinterpreted or professionals wont be interested in it. You need business skills and creativity in order to formulate a plausible brief.
A contractual brief is a document which is legal, this is done with a client and employee. This includes the price which they both decide and how the payment will happen as well as things which are expected of the client. In terms of advantages with type of brief has the clients goals in mind for the company. The price is already set it means that it wont fluctuate meaning it will stay the same so there will be no confusion. In terms of disadvantages the workload is a lot for the employer, which the client sets, this might be too much for them. As well as they need to be very creative for the tasks given. A negotiated brief is when the employer and client agree on what the brief includes for a certain project, if they both don’t decide on the same brief then issues will arise further down the line. Formal brief example is the brief that we was given to do this assignment with. We were asked to practise our interview techniques by asking a classmate the following questions:
A 19-year-old female called Sophie, she has a dream of becoming a model and all her friends say that she is so pretty. She goes on holiday with her friends and there are speedboats for hire. One sunny afternoon they take one out on the waters and to their dismay the boats engine cuts out in the middle of the lake. Sophie tries giving the cord a tug and notice it was jammed so she began to pull it harder in her effort to make the boat move. One of the propellers comes off hits her in the face and she a result it hurt. That wasn’t the issues however; she suddenly remembered that if any damage were caused to the boat then the guy hiring them out would want her to pay for it, despite it not being her fault. Sophie has no spare money, not enough to cover this expense anyway. She had a bad credit score since she borrowed lots of money to pay for her holiday and is therefore in debt. Sophie and her friend paddled to shore and explained the situation to the man hiring the boats. He is annoyed but understands that she doesn't have the money at the moment as its a substantial ammount so he write her a bill and gives her a date that it has to be paid by. Sophie gets back home from her holiday and asks around for the money that she owes. One of her friends says he knows a guy who will leaned her the money that she needs but what she doesn't realise is this man who her friend suggested is a loan shark. Sophie is desperate so she doesn't care where the money comes from just so long as she gets as, since the last thing is something as drastic as being taken to court. She meets up with this guy
I analysed the corporate film below about sucess. In terms of visuals this features a lot of training to be a boxer (Floyd Mayweather) being tested to his physical limits. It's basically lots of cutaways with a voice over, this is quite powerful as its almost like Floyd is shouting. It feels very inspirational and motivational to watch. It uses a lot of codes and conventions such as narration, music, cutaways etc. He talks about someone elses past experiences by saying how they got where he is today. The footage looks quite old judging by the qaulity and his current age. The footage and narration combind is inspirational and personally makes me feel that I just want to get up off my backside and acheeive my dreams. There is dramatic pauses within this giving people time to think about what he just said in order to help the message to get through to people. After a bit a research I found out that this is alreasy an exsisting speech by Eric Thomas. |
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