In this report I’m going to talk about structures of briefs, reading briefs, negotiating briefs and opportunities for self-development. Briefs are used for planning and showing your idea to someone and are very important within the creative media industries. When wringing a brief you need to make sure that the structure is correct in order for it to be easy for another person to read. If it isn’t then the information could get misinterpreted or professionals wont be interested in it. You need business skills and creativity in order to formulate a plausible brief.
A contractual brief is a document which is legal, this is done with a client and employee. This includes the price which they both decide and how the payment will happen as well as things which are expected of the client. In terms of advantages with type of brief has the clients goals in mind for the company. The price is already set it means that it wont fluctuate meaning it will stay the same so there will be no confusion. In terms of disadvantages the workload is a lot for the employer, which the client sets, this might be too much for them. As well as they need to be very creative for the tasks given. A negotiated brief is when the employer and client agree on what the brief includes for a certain project, if they both don’t decide on the same brief then issues will arise further down the line. Formal brief example is the brief that we was given to do this assignment with.
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