The structure of the briefs tend to be different each time, you need to make sure it's laid out correctly so it is, therefore, easy for the viewer to understand and interpret. As well as this, the ideas must be put together in order to form a completed set of developed and finished tasks, ideally to aspire to the audience. You have to remember to include all the necessary information such as possible questions. This, therefore, helps to engage the viewer, forming a relationship with the desired audience. This, as a result, helps to leave an impression on the viewer, which could potentially inspire them to share the ideas with other people. When reading someone else's brief, you have to be able to identify what is being done. This is done through the use of images and text that link to the brief. An example of this would be a brief for a website, if you don’t follow it or misread information then it won’t go to plan, therefore won't fulfil your desire and requirements. When working to a brief you have an opportunity to learn new skills while doing the project as well as improving how to multitask.
When reading a brief you need to take into account everything that is included it is for you to follow and carry out is required. When negotiating a brief you have to take into consideration the product that you are going to be working on during the project, the ideas that you are going to bring to it, the budget that you have to spend on making it, your income to see if it meets your needs and the conditions in which you are expected to carry out tasks. If you are happy with the terms and everything else within the brief then the client will get employed to do the job. You have to bare in mind the deadlines and what resources you have available to you for the project. You have to plan it all out before making using such as using mind maps and models. You need to ensure the health and safety requirements are met for example if you are using power tools wear suitable protective equipment such as eye wear or gloves. Don’t leave wires out as that is a trip hazard. Contractual brief basically has rules on it, which have to be kept by a client and worker. It explains what the client hopes to get out of the job so that the worker ensure that their requirements are met. An advantage is a company know what the client hopes to get out of the brief in order to achieve their desired outcome. They can also discuss a suitable prince range so that they can agree on an income through the brief. A disadvantage is that the employer gives you a workload which is heavy which will result in strain. An example of this would be insurance, as it is a guarantee that after carrying out a certain job you will be paid providing that you meet your deadline. A negotiated brief is when multiple companies (no less than two) help top provide ideas to contribute to a project. They have to come to an agreement so that everything is fair and everyone is happy with the decision made. When doing so everyone has to bare in mind the legal requirements so that they are met to prevent getting sued etc. An advantage of this is that you can combine both the client and the employer's ideas together to help each other to form a better one. This means that they are less likely not to argue on the terms of a legal agreement in the future. A disadvantage the client and employer might not come to an agreement, which could result in the project not being completed, therefore the employer may have to contact another company who are willing to carry out the project. This causing hassle and wastes more time and effort, this could be an issue if it’s close to the deadline. An example of this would be in 2012 the company Samsung went to court and were decreed that they had to pay Apple one billion dollars because of damages. Apple then stated that Samsung had copied some of their features but then they argued back that their phone was selling for other reasons. As a result, the court ordered that mediation happens between both companies resulting in negotiation. A formal brief is rules and regulations within a company, which is maintained by the client. You have to be aware that they don’t take legal proceedings into account, which is why it can be seen as risky. This type of brief is quite simple because all it contains is the project information. This is usually laid out clearly; therefore you can’t get confused when reading it. As its general rather than detailed so you might not fully meet the desired criteria. The clients might not be happy with all of the terms of the contract or even the opinions and decisions made in there. The contract can be worked around if needs are and you get to give your own opinions. This is useful when you are working on a big project. An informal brief is done with the client, a meeting takes place and that’s where the project is discussed, that way everyone is aware of what is going on. Within the brief is no contract; this is so that there is no specific deadline meaning it’s more flexible. A date is chosen whenever they feel it’s manageable for them to complete the project, this makes things less stressful. An advantage would be that there is no guideline so it’s less stressful and you can let your own opinions influence you. A disadvantage would be the heavy workload that comes with this and the pressure might get to them and cause their work consistency and quality to be affected negatively. A commission brief is when someone hires an unrelated independent media company and commission them to do so, hence the title. The independent media companies job is to produce a product from their own research and ideas, producing proposals in order to produce a product which has to be approved by the person who’s commissioning them. Once they are both happy with it and its created some companies would split the profits between them and the commissioner down the middle so that it's fair. If the company runs out of ideas they can just hire someone and commission them to do it for them. The company might also make more money this way because they can just pay them a small fraction of what they earn, which is called the target audience of the product, in saving money they can further expand their business. This isn’t all that it’s cracked up to be as this can cause greed within a company with then would affect the pay of the person who they have commissioned. They need a fair amount of credit for their hard work and dedication otherwise it's unfair and as a result, they might be put off working for an independent company in the future. An example of this would be an independent company such as the car company called Ford. This is a big, well-known company so it always has a healthy profit, as the car industry is big money. The employees get paid for doing their job as having a share of the profits as a bonus payment if you will; meaning it’s beneficial for all. A tender brief is when it’s advertised as a job by the client, stating that they need a media product to be produced for them. This is a bit more complicated though because quite a few clients might pitch the company an idea and they then have to decide which best fits what they are asking for while they best answer the brief in order for their media product to be made. Companies have to bare in mind the costs that each client is estimating and the quality of what their product would be like once made and so on. An advantage of this is the employer might be more determined to produce a proposal to the best of their ability in order for the client to give them work. This encourages them to strive forward to receive their payment once the project is completed. A cooperative brief is where two or more companies have to work together to complete a project before the deadline. If the deadline is not met then there is a risk that your company will not get employed to do a certain project in the future. This type of brief helps with social and communication skills, as you have to work with each other as a team, which also helps improve teamwork skills. As you are working in a team it means that there will be lots of different ideas amongst the group to use to the best of the companies ability for the project. This might cause arguments however between members of the group who have different opinions. If disagreements happen this might cause the team to fall behind, they can’t afford to do this seen as they have a deadline. A competition brief is up to the company to sort out the production companies involved. This has similar factors to a tender brief but with some slight changes and lots of people can apply for this project. A brief is handed to each company so they can all complete one, this is so everyone can contribute their ideas and the best project is chosen and the company publish it. It’s like a competition or advertising hence the name, the winner gets either a prize or cash. This is a cheaper method for the company. They might also take on some other work for the company at the same time to make more money causing further expansion of their business. Competitions within companies cause their workers to be competitive will might push workers to complete the project quicker. This will encourage sufficient work to be produced as they push themselves to beat the other workers. This might, in turn, put too much pressure on them causing them to stress and fall behind, causing them to not complete the project. I conclude that briefs are a vital piece of paperwork in the workplace and in society and when used correctly are very useful.
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